Indeed:

Look how long it took “jump the shark” to jump the shark. But “under the bus”—as in, “throwing someone under the bus”—got old from overuse in a matter of weeks.

I like ‘jump the shark’ and quite a few others. I tend to feel that catchphrases are a common ground for language: you can glean a better understanding of someone just by which ones they use and how often. Too many and you’re a sheep. Too many old ones and you’re a hipster who’s trying to hard. Etc. Etc. Also, some only gain popularity within a small segment of the population and are ridiculed by everyone else. Others burn out quickly. Some become retro and are pleasant comedy devices for future use (See: Groovy).

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1. uh, holy shit, canada is a fucking zoo!