All technology essentially has one purpose

MILWAUKEE (AP) — PepsiCo Inc. is facing criticism for an iPhone application that promises to help men “score” with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests.

An apology by the company – which is using the app “Amp up before you score” to market its Amp energy drink – is igniting more online criticism.

Because nobody has ever thought of using an iPhone to pick up chicks before.

Personally, I just use my crappy old flip-phone and put a screwball charm on it, but hey, I’m also not dealing with exceptionally metropolitan girls either. Besides, you can

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